Curso:
- CMAE
Área de conhecimento:
- Estratégias de Marketing
Autor(es):
- Webert Jannsen Pires de Santana
Orientador:
Ano:
Based on an interpretive approach, it was used the ethnographic methods of ‘following the thing’ and ‘following the people’ to track the movements of consumers and objects during a Catholic pilgrimage in the Northeast Region of Brazil. The findings revealed a system of movement of artefacts that exemplifies how pilgrims use their liquid and solid attachments to objects to relate to God and to saints on four types of itinerary: (1) objects taken to the sacred site; (2) objects used at the sacred site; (3) objects taken back to the pilgrim’s home; and (4) objects taken to the sacred site and then taken back to the pilgrim’s home. The findings have implications for the concepts of solid and liquid attachment in consumption during the movements of pilgrimage.