Teses e Dissertações

Analysis on Challenges and Strategies for Logistics tech Startups at Sino-Brazilian Cross-border E-commerce Market

Autor:
Huang Wang

Orientador: Luís Henrique Pereira
Standardization and Adaptation in Multinational Corporations: applied study on Samsung’s marketing mix strategy

Autor:
Patricia Akemi Ishigai

Orientador: Luís Henrique Pereira
Entrepreneurship in Brazil: challenges encountered by French entrepreneurs

Autor:
Floriane Monica Gamiette

Orientador: Luís Henrique Pereira
Data Privacy as a Strategic Competitive Advantage: a case study of how Apple and Facebook use data privacy in their branding process

Autor:
Rafael Ferreira Trindade

Orientador: Luís Henrique Pereira
The Influence of a Company's Communicated CSR Initiative on Private Consumer Behavior

Autor:
Isabella Iris Müller

Orientador: Luís Henrique Pereira
Influence of Sudden Incidents on the Brand Reputation of a Firm and its Reaction

Autor:
Ann-Kathrin Grüner

Orientador: Luís Henrique Pereira
A Study of the Musical Theatre Industry and Production in São Paulo: challenges and opportunities

Autor:
Candice Lúcia Chris Aché Montangerand

Orientador: Luís Henrique Pereira
Fintech & The Banking Industry: disruption or evolution?

Autor:
Karine Athayde El Chihimi

Orientador: Luís Henrique Pereira
Luxury strategy of perfume brands in emerging markets: an exploratory study of luxury brands in the perfumes sector in Brazil

Autor:
Julia Oliveira da Paz

Orientador: Luís Henrique Pereira
Maturing born globals in Latin America: the effect of product innovation and access to finance on performance

Autor:
Mia Saetre Bernhardsen

Orientador: Luís Henrique Pereira

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