Marlei Pozzebon

Sou graduada em História (1988) e Ciências da Computação (1995) pela Universidade Federal do Rio Grande do Sul (UFRGS), mestre em Administração (1998) pela UFRGS e doutora em Administração (2003) pela McGill University. Atualmente sou Professora titular na HEC Montreal e professora associada da Fundação Getúlio Vargas - EAESP/SP. Meus interesses de pesquisas estão voltados para a relação entre tecnologia e sociedade, assim como as possibilidades de melhor compreender e promover mudanças sociais utilizando lentes teóricas baseadas na prática e metodologias qualitativas de pesquisa. Em termos de teorias, a teoria da estruturação, diferentes formas de construtivismo social e várias abordagens críticas conquistaram a minha atenção. Eu tenho publicado meus trabalhos em periódicos internacionais, tais como Organization Studies, Journal of Management Studies, Business and Society e Public Administration.

Artigos: 

FONTENELLE, ISLEIDE A.; Pozzebon, Marlei. A Dialectical Reflection on the Emergence of the 'Citizen as Consumer' As Neoliberal Citizenship: The 2013 Brazilian Protests. Journal of Consumer Culture, v. Forth, p. 146954051880693, 2018.

BOBSIN, DEBORA; Petrini, Maira; Pozzebon, Marlei. The Value of Technology Affordances to Improve the Management of Nonprofit Organizations. RAUSP Management Journal, v. Forth, p. 1, 2018.

Pozzebon, Marlei; FONTENELLE, ISLEIDE ARRUDA. Fostering the Post-development Debate: The Latin American Concept of Tecnologia Social. Third World Quaterly, v. 39, p. 1-20, 2018.

HERNANDES, E.; SIQUEIRA, É. S.; DINIZ, EDUARDO H.; POZZEBON, M. A Digital Community Bank: Mapping Negotiation Mechanisms in its Consolidation as an Alternative to Commercial Banks. International Journal of Community Currency Research, v. 22, p. 56-70, 2018.

BOUSTANY, CHARLES; Pozzebon, Marlei; Petrini, Maira. Fora do Eixo: Creating Alternative Models in the Cultural Sector. GVcasos - Revista Brasileira de Casos de Ensino em Administração, v. 7, p. 9, 2017.

Pozzebon, Marlei. Beyond Positivist Qualitative Research. RAE - Revista de Administração de Empresas, v. 57, p. 415, 2017.

Pozzebon, Marlei; DINIZ, EDUARDO HENRIQUE; MITEV, NATHALIE; VAUJANY, FRANÇOIS-XAVIER DE; CUNHA, MIGUEL PINA E; LECA, BERNARD. Joining the Sociomaterial Debate. RAE - Revista de Administração de Empresas, v. 57, p. 536-541, 2017.

FONTENELLE, ISLEIDE ARRUDA; Pozzebon, Marlei. Jamming the Jamming: Brazilian Protests as an Illustration of a New Politics of Consumption. Culture and Organization, v. Forth, p. 1-15, 2017.

Pozzebon, Marlei; CHRISTOPOULOS, Tania Pereira; LAVOIE, FRÉDÉRIC. The Transferability of Financial Inclusion Models: A Process-Based Approach. Business & Society, v. 58, p. 000765031770122, 2017.

BITTENCOURT MARCONATTO, DIEGO ANTONIO; BARIN-CRUZ, LUCIANO; Pozzebon, Marlei; POITRAS, JEAN-EMMANUEL. Developing sustainable business models within BOP contexts: mobilizing native capability to cope with government programs. Journal of Cleaner Production , v. 129, p. 735-748, 2016.

BIROCHI, RENE ; Pozzebon, Marlei. Improving financial inclusion: Towards a critical financial education framework. RAE - Revista de Administração de Empresas , v. 56, p. 266-287, 2016.

VIROLLE, L.; Pozzebon, Marlei; GONZALEZ, Lauro. Les incubateurs technologiques de coopératives : l?expérience des universités brésiliennes. Revue Internationale de l'Économie Sociale, v. 340, p. 110-125, 2016.

Pozzebon, Marlei; CUNHA, MARIA ALEXANDRA; COELHO, TAIANE R. Making Sense to Decreasing Citizen eParticipation Through a Social Representation Lens. Information and Organization , v. 26, p. 84-99, 2016.

POZZEBON, Marlei ; TELLO ROZAS, Sonia ; DELGADO, NATALIA AGUILAR . Use and Consequences of Participatory GIS in a Mexican Municipality: applying a multilevel framework. RAE - Revista de Administração de Empresas , v. 55, p. 290-303, 2015.

POZZEBON, M. ; SALDANHA, Fabio Prado . Fiat Mio: the project that embraced open innovation and creative commons in the automotive industry.  International Journal of Case Studies in Management, v. 13, p. 1, 2015.

TELLO-ROZAS, SONIA ; Pozzebon, Marlei ; MAILHOT, CHANTALE . Uncovering Micro-Practices and Pathways of Engagement That Scale Up Social-Driven Collaborations: A Practice View of Power. Journal of Management Studies (Oxford. Print), v. 52, p. 1064-1096, 2015.

GATEAU, T. ; GHADIRI, S. ; MAILLOT, C. ; POZZEBON, M. . Entrepreneuriat social : le cas de l?équipe d?intervention théâtrale participative Mise au jeu. International Journal of Case Studies in Management, v. 13, p. 1-22, 2015.

DINIZ, EDUARDO HENRIQUE ; GONZALEZ, Lauro ; POZZEBON, M. . The value of proximity finance ? how traditional banking system can contribute to microfinance. Innovations - MIT Press Journals, v. 10, p. 125-137, 2015.

SOUZA, Ana Clara Aparecida Alves ; POZZEBON, M. ; SILVA FILHO, José Carlos Lázaro . ADEL, Jovens no semiárido cearense criando tecnologias sociais. GVcasos - Revista Brasileira de Casos de Ensino em Administração, v. 5, p. 1-22, 2015.

DINIZ, EDUARDO ; POZZEBON, M. ; JAYO, M. . The Role of ICT in Helping Parallel Paths Converge: Microcredit and Correspondent Banking in Brazil. Journal of Global Information Technology Management, v. 12, p. 80-103, 2014.

OLIVEIRA, R. ; POZZEBON, M. ; VAN HECK, E. . Veiling Holambra - Trading Brazilian Flowers in the International Market Enabled by IT. Journal of Information Technology Case and Application Research, v. 9, p. 38-58, 2014.

CUNHA, M.A.; COELHO, T. R.; POZZEBON, M. . Internet e participação: o caso do orçamento participativo digital de Belo Horizonte. RAE (Impresso), v. 54, p. 296-308, 2014.

POZZEBON, M. ; MACKRELL, D. ; NIELSEN, S. . Structuration bridging diffusion of innovations and gender relations theories: a case of paradigmatic pluralism in IS research. Information Systems Journal (Print), v. 24, p. 229-248, 2014.

DINIZ, E.H. ; JAYO, M. ; POZZEBON, M. ; LAVOIE, F. ; FOGUEL, F.H.S.. ICT Helping to Scale up Microfinance:. Journal of Global Information Management, v. 22, p. 34-50, 2014.

SALDANHA, F. P. ; COHENDET, P. ; POZZEBON, M. . Challenging the Stage-Gate Model in Crowdsourcing: The Case of Fiat Mio in Brazil. Technology Innovation Management Review, v. 4, p. 28, 2014.

POZZEBON, M. ; CHRISTOPOULOS, T.P. ; PEERRALLY, J. A. ; SALDANHA, F. P. . The Expansion of Community Banks in Brazil: Discovering Palmas Methodology. GVcasos - Revista Brasileira de Casos de Ensino em Administração, v. 4, p. 1, 2014.

POZZEBON, M. ; RODRIGUEZ, C. ; PETRINI, M. . Dialogical principles for qualitative inquiry: a nonfoundational path. International Journal of Qualitative Methods, v. 13, p. 293-317, 2014.

ALVES, M. A. ; POZZEBON, M. . How to resist linguistic domination and promote knowledge diversity. RAE - Revista de Administração de Empresas, v. 53, p. 629, 2013.

BIROCHI, R.; PEERRALLY, J. A. ; POZZEBON, M. . The Recent History of Financial Inclusion in Autazes. GVcasos - Revista Brasileira de Casos de Ensino em Administração, v. 3, p. 1, 2013.

POZZEBON, M.; MAILLOT, C. . Le mouvement « Nossa São Paulo » : les citoyens s?organisent pour se réapproprier l?espace social et politique. Revue international de cas en gestion, v. 11, p. 1, 2013.

BARBOSA, A.F. ; POZZEBON, M. ; DINIZ, E.H. . Rethinking E-government Performance Assessment from a citizen perspective. Public Administration (Print), v. 99, p. n/a-n/a, 2013.

POZZEBON, M. ; DINIZ, E.(FGV Brazil) . Theorizing ICT and society in the Brazilian context: a multilevel, pluralistic and remixable framework. BAR. Brazilian Administration Review, v. 9, p. 287-307, 2012.

VERA, Luz-Dinora ; RAUFFLET, Emmanuel ; POZZEBON, M. . Community-Building and Green Gold Certification: the Experience of Oro Verde, Colombia. Greener Management International, v. 77, p. 97, 2012.

DINIZ, EDUARDO ; BIROCHI, RENE ; Pozzebon, Marlei . Triggers and barriers to financial inclusion: The use of ICT-based branchless banking in an Amazon county. Electronic Commerce Research and Applications, v. 11, p. 484-494, 2012.

Pozzebon, Marlei ; MAILHOT, CHANTALE . Citizens Engaged to Improve the Sustainability and Quality of Life of Their Cities: the Case of. Journal of Change Management, v. 12, p. 301-321, 2012.

Pozzebon, Marlei ; PINSONNEAULT, ALAIN . The dynamics of client-consultant relationships: exploring the interplay of power and knowledge. Journal of Information Technology (Online), v. 27, p. 35-56, 2012.

POZZEBON, M.; DELGADO, Natalia A. . Participatory Geographic Information Systems in Sierra Nevada, México. Revue international de cas en gestion, v. 10, p. 1, 2012.

POZZEBON, M. ; DINIZ,E. ; REINHARDT, N. (FEA-USP) . Creating a Brazilian School in International IS Research: opportunities and challenges. RAE (Impresso), v. 51, p. 10-14, 2011.

LAVOIE, F. ; POZZEBON, M. ; GONZALEZ, L.. Challenges for Inclusive Finance Expansion: the case of CrediAmigo, a Brazilian MFI. Management International (Montréal), v. 15, p. 57-69, 2011.

BIROCHI, R. ; POZZEBON, M. . Theorizing in Distance Education: the critical quest for conceptual foundations. MERLOT Journal of Online Learning and Teaching, v. 7, p. 562-575, 2011.

POZZEBON, M. ; PETRINI, M. ; DE MELLO, R. B. ; GARREAU, L.. Unpacking Researchers' Creativity and Imagination in Grounded Theorizing: an exemplar from IS research. Information and Organization, v. 21, p. 177, 2011.

RODRIGUEZ, CHARO ; POZZEBON, M. . Understanding Managerial Behaviour During Initial Steps of a Clinical Information System Adoption. BMC Medical Informatics and Decision Making, v. 11, p. 1, 2011.

VACHON, F. ; POZZEBON, M. ; LEVESQUE, G. . Changes in IS Research: A Comparative Analysis. International Journal of Business, Humanities and Technology, v. 1, p. 184-198, 2011.

WINKLER, Ingrid ; POZZEBON, M. . Rede Nossa São Paulo e os desafios da mobilização social por cidades mais justas e sustentáveis. GVcasos - Revista Brasileira de Casos de Ensino em Administração, v. 1, p. 1, 2011.

ARROYO, P. ; POZZEBON, M. . Implementing a Three-Level Balanced Scorecard System at Chilquinta Energia. Revue International de cas en gestion, v. 8, p. 1-20, 2010.

PETRINI, M. ; POZZEBON, M. . Integrating Sustainability into Business Practices: learning from Brazilian firms. BAR. Brazilian Administration Review, v. 7, p. 362-378, 2010.

RODRIGUEZ, CHARO ; POZZEBON, M. . The Implementation Evaluation of Primary Care Groups of Practice: a focus on organizational identity. BMC Family Practice, v. 10, p. 1-10, 2010.

JAYO, M. ; POZZEBON, M. ; DINIZ, E.. Microcredit and Innovative Local Development in Fortaleza, Brazil: the Case of Banco Palmas. Canadian Journal of Regional Science, v. 32, p. 115-128, 2009.

PETRINI, M.; POZZEBON, M. . Managing Sustainability with the Support of Business Intelligence: Integrating Socioenvironmental Indicators and Organizational Context. Journal of Strategic Information Systems, v. 18, p. 178-191, 2009.

DINIZ,EDUARDO ; POZZEBON, M. ; JAYO, M. . The Role of ICT in Helping Parallel Paths to Converge: Microcredit and Correspondent Banking in Brazil. Journal of Global Information Technology Management, v. 12, p. 80-103, 2009.

PETRINI, M. ; POZZEBON, M. . Usando Grounded Theory na Construção de Modelos Teóricos. Gestão & Planejamento (Salvador), v. 10, p. 1-18, 2009.

AUBERT,B ; POZZEBON, M. ; et al. . Les technologies de l'information et l'organisation: une histoire riche, un avenir prometteur. Revue International Gestion, v. 32, p. 80-103, 2007.

GURGEL, C. ; TESSIER, C. ; POZZEBON, M. . Marina Silva, une femme en action pour la défense de la forêt amazonienne. Revue International de cas en gestion, v. 5, p. 1-25, 2007.

OLIVEIRA, R. ; POZZEBON, M. ; VAN HECK, E. . Veiling Holambra Trading Brazilian Flowers in the International Market Enabled by IT. Journal of IT Cases and Application Research, v. 9, p. 38-52, 2007.

POZZEBON, M. ; TITAH, R. ; PINSONNEAULT, A. . Combining Social Shaping of Technology and Communicative Action Theory for Understanding Rhetorical Closure of IT. Information Technology & People (Bradford), v. 19, p. 244-271, 2006.

POZZEBON, M. ; VAN HECK, E. . Local Adaptations of Generic Application Systems: The Case of Veiling Holambra in Brazil. Journal of Information Technology (Online), v. 21, p. 73-85, 2006.

POZZEBON, M. ; PINSONNEAULT, A. . Challenges in Conducting Empirical Work Using Structuration Theory: Learning from IT Research. Organization Studies, v. 26, p. 1353-1376, 2005.

POZZEBON, M. ; PINSONNEAULT, A. . Global-local Negotiations for Implementing Configurable Packages: the Power of Initial Organizational Decisions. Journal of Strategic Information Systems, v. 14, p. 121-145, 2005.

VILLAR, H. ; POZZEBON, M. . STIHL Une expérience brésilienne de mise en uvre ERP. Revenue International de cas en gestion, v. 3, p. 1-23, 2005.

POZZEBON, M. . The Influence of a Structurationist View on Strategic Management Research. Journal of Management Studies (Oxford. Print), v. 41, p. 247-272, 2004.

POZZEBON, M. ; FREITAS, H. ; PETRINI, M. . The Definition of Categories for Studies on Proactive Behavior and Information Gathering. RAC. Revista de Administração Contemporânea (Impresso), v. 2, p. 97-118, 1999.

POZZEBON, M. ; FREITAS, H. . Toward the Application - with Scientific Rigor - of Case Studies in Information Systems. RAC. Revista de Administração Contemporânea (Impresso), v. 2, p. 143-170, 1998.

POZZEBON, M. ; FREITAS, H. . Through a Set of Propositions that Allows the Construction of New Models in Information Systems. Revista de Administração Pública (Impresso), v. 31, p. 87-104, 1997.

POZZEBON, M. ; FREITAS, H. ; PETRINI, M. . The Integration of Competitive Intelligence within EIS (Enterprise Information System). Ciência da Informação (Impresso), v. 23, p. 243-254, 1997.

POZZEBON, M. ; SOARES, R. ; DORNELAS, J. . Analysis of Brazilian Telephone Deregulation. REAd. Revista Eletrônica de Administração (Porto Alegre. Online), v. 3, p. 1-10, 1997.

POZZEBON, M. ; FREITAS, H. . Characteristics of an EIS Enterprise Information Systems toward productivity. REAd. Revista Eletrônica de Administração (Porto Alegre. Online), v. 3, p. 1-10, 1997.

POZZEBON, M. ; FREITAS, H. . Desirable Characteristics of an EIS at the end of the 90s. REAd. Revista Eletrônica de Administração (Porto Alegre. Online), v. 5, p. 1-10, 1997.

POZZEBON, M. ; FREITAS, H. . The construction of an EIS (Enterprise Information System) of an Enterprise. RAUSP-e (São Paulo), v. 31, p. 19-30, 1996.

Livros: 

POZZEBON, M. . Negotiations Between Global Principles and Local Contexts. VDM Verlag, 2009.

Capítulos de livros: 

BARIN-CRUZ, LUCIANO; Pozzebon, Marlei. The Influence of Temporality on Students? Learning Processes: Lessons from a Service-learning Program in Brazil. In: Jorge A. Arevalo; Shelley F. Mitchell.(Org.). Handbook of Sustainability in Management Education. 1ed.Northampton: Edward Elgar Publishing, Inc., 2017, v. 1, p. 455-485.

Pozzebon, Marlei. Tecnologia social: A South American view of technology and society relationship. In: Vaujany, François-Xavier; Mitev, Nathalie; Lanzara, Giovan Francesco; Mukherjee, Anouck. (Org.). Materiality, Rules and Regulation, New trends in management and organization studies.. 1ed.UK: Palgrave Macmillan UK, 2015, v. 1, p. 33-51.

Pozzebon, Marlei; MESQUITA, L. ; SENNE, Fabio . De olho nos indicadores da sua cidade: a Rede Nossa São Paulo e o empoderamento da sociedade civil. In: BARBOSA, Alexandre. (Org.). TIC Organizações Sem Fins Lucrativos. 1ed.Sao Paulo: Comitê Gestor da Internet no Brasil, 2015, v. 1, p. 29-40.

Pozzebon, Marlei . Structuration Theory. In: Eric H. Kessler. (Org.). Encyclopedia of Management Theory. 1ed.Thousand Oaks, CA 91320, USA: Sage, 2013, v. 1, p. 806-809.

Pozzebon, Marlei ; Petrini, Maira . Critérios para Condução e Avaliação de Pesquisas Qualitativas de Natureza Crítico-Interpretativa. In: TAKAHASHI, Adiana Roseli Wünsch. (Org.). Pesquisa Qualitativa em Administração: fundamentos, métodos e usos no Brasil. 1ed.São Paulo: Atlas, 2013, v. 1, p. 51-72.

POZZEBON, M. ; ARROYO, P. ; FLEURY, A. . Sustainable Scorecard as an Actionable Framework or Managing Sustainability: the Case of Tube Brazil. In: Edited by Frank Teuteberg and Jorge Marx Gomez. (Org.). Corporate Environmental Management Information Systems: Advancements and Trends. New York: Business Science Reference, 2010, v. 25, p. 409-424.

POZZEBON, M. ; DINIZ,EDUARDO ; JAYO, M. . Chapter II: Adapting the Structurationist View of Technology for Studies at the Community/Societal Levels. In: Dwivedi, Y.K, Lal, B., Williams, M.D., Schneberger, S.L., and Wade, M.R. (Org.). Handbook of Research on Contemporary Theoretical Models in Information Systems. Hershey: IGI Global, 2009, v. , p. -.

PETRINI, M. ; POZZEBON, M. . What role is Business Intelligence playing in developing countries? A picture of Brazilian companies. In: Rahman, Hakikur. (Org.). Data Mining Applications for Empowering Knowledge Societies. Hershey: IGI Global, 2009, v. , p. -.

PETRINI, M. ; POZZEBON, M. . Managing Sustainability with the Support of Business Intelligence Methods and Tools. In: Sushil K. Prasad, Susmi Routray, Reema Khurana, Sartaj Sahni Ghaziabad. (Org.). Information Systems, Technology and Management: Third International Conference ICISTM 2009. : Springer, 2009, v. , p. -.

PETRINI, M. ; POZZEBON, M. . The Implementation of ERP Packages as a Mediation Process: The Case of Five Brazilian Projects. In: Ferran, Carlos and Salim, Ricardo. (Org.). Enterprise Resource Planning for Global Economies: Managerial Issues and Challenges. : Idea Group Inc., 2008, v. , p. -.

POZZEBON, M. . Structuration Theory. In: Richard Thorpe and Robin Holt. (Org.). The Sage Dictionary of Qualitative Management Research. : Book entry, 2007, v. , p. -.

POZZEBON, M. . Conducting and Evaluating Critical Interpretive Research: Examining Criteria as a Key Component in Building a Research Tradition. In: Kaplan, B. et al.. (Org.). Information Systems Research: Relevant Theory and Informed Practice. Londres: Kluwer Academic Publishers, 2004, v. , p. -.

POZZEBON, M. ; PINSONNEAULT, A. . Desmistificando a retórica de não abertura à mudança que caracteriza os projetos ERP - Quadro Teórico e Ilustração Empírica. In: César Alexandre de & SACCOL, Amarolinda Zanela. (Org.). ERP no Brasil: Teoria e Casos. São Paulo: Editora Atlas, 2003, v. , p. -.

POZZEBON, M. . Future of Information Systems. Encyclopedia of Information Systems. : Academic Press- Elsevier Science, 2003, v. , p. -.